Shopping may not be so good for your wallet, but research by scientists shows that it can be good for your health.
Scientists have found that shopping, which involves walking between different shops and carrying heavy shopping bags, burns an average of 385 calories per week in British women.
Research shows British women walk more than 240 kilometers a year when shopping.
This research shows that the British are interested in shopping and spend hours on the streets looking for their favorite items.
But still, many people do not accept the benefits of shopping for health. 63% of the people who participated in this research did not recognize shopping as a sport.
A quick look at the stores of bags, shoes, clothes, jeweler, etc., can lead you to conclude that the buyers are primarily women who move from one stall to another or from one floor to another with specific energy and vitality rather than the goods. Get what they need In this middle, men are either less visible or bored and nervous; they generally follow women, and of course, they have no choice but to be silent and accompany them and empty Mubarak’s pocket and zero credit cards.
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This situation becomes more fundamental in big cities where you come across multi-purpose and giant stores. In modern cities, the presence of stores has many positive and negative consequences. Its positive effects are strengthening economic growth and creating employment. Still, on the other hand, online stores, the internet, and television advertisements of various brands fuel the buying wave and cause most people to buy without planning and need. Most of their purchases satisfy emotional and emotional needs, such as the absolute need to have something. It is as if shopping has become a habit for them, like drinking tea for Iranians.
Statistics of women and men’s interest in shopping
The results of Tiller’s 2013 study on 2,000 British people showed that men have only 26 minutes of patience and tolerance for shopping, while women’s tolerance factor lasts two hours. Also, 80% of men are not interested in shopping, and 45% of men avoid spending money while shopping. The same research was conducted and published in 2016, which showed that almost half of couples who go shopping together argue with each other in the final stages of shopping. An argument is that on one side, there are men who feel frustrated and bored with shopping; on the other, there are women who are still looking for their decisions for the next purchase.
Gender differences between men and women
Personality differences between men and women can be one of the reasons why women are more interested in shopping compared to men. Men and women are structurally different from each other. Women can use both sides of the cerebral cortex. At the same time, men tend to use the left hemisphere of the brain, which is responsible for logical reasoning and problem-solving skills. On the other hand, the limbic system in women, which is responsible for feelings, emotions and memory, is more developed. This can be one of the reasons for women’s tendency to do things that stimulate their emotions, including shopping, enjoying seeing colors, and even expressing their feelings about the beauty of objects and colors.
Psychological reasons for women’s desire to buy
People naturally buy when they feel a need, and their primary motivation for buying is to get what they need. But to answer why women are more willing and interested in shopping, it is enough to ask yourself a few questions honestly. By answering these questions, you will find out why you are interested in buying.
- When are you most likely to shop?
- Do you shop when you are stressed? Or when you feel happy?
- How does shopping make you feel?
Sometimes, people consciously or unconsciously and, under mental pressure and stress, try to go out of the house and make small purchases for themselves, referred to as “emotional shopping”. This gives them a sense of relaxation that is almost comparable to less work or other activities. In times of stress and mental pressure, people’s reactions are different when shopping; Some try to treat themselves to food such as sweets or coffee. This will improve their mood and relieve and reduce pressure on them. Although this feeling of peace is temporary, the person learns what activity (including eating even a coffee or tea or a drink or ice cream, etc.) helps him relax immediately during stress.
Also, much research has been done about the positive effect of shopping on women’s moods, feelings, emotions and emotions. Dr. Lindstrom, a psychologist, believes in the emotional effects of shopping on women: shopping leads to a sense of happiness and peace in women. When women try on a dress in a thrift store, they help release mood boosters in the body and cause the neurotransmitter dopamine to be released into the bloodstream.
